Fluid Kayaks
Description
A brief from Fluid Kayaks to produce a new logotype, more suitable for boat decals and embossing. Only part of a complete brand ID and alternatives is shown here. Unusually, part of the ID (the water droplet insignia) had already been decided upon and all that was required was the type (a suggested reworking of the insignia is shown in the boat decals). In use a keyline has been added to the type which was not allowed for in the letterspacing, but where the keyline is thin it is unobtrusive enough on the boat decals in use.